Overview
- The quarterly operating loss reached €967 million, missing a consensus forecast for a €611 million loss and reversing a €974 million profit a year earlier.
- For the first nine months, operating profit fell to €40 million on €26.86 billion in revenue, with return on sales at 0.2% and full‑year guidance cut to €37–38 billion in revenue and up to 2% return on sales.
- Porsche booked about €3.2 billion in charges this year, including up to €1.8 billion for EV‑platform adjustments, and reported tariff costs above €500 million so far, with the CFO indicating roughly €700 million for the full year.
- The strategic reset delays several battery‑electric launches and extends petrol and hybrid offerings, keeping combustion options for a new three‑row SUV and prolonging Panamera and Cayenne engines, while the 718’s all‑electric switch is postponed.
- Ex‑McLaren boss Michael Leiters takes over as CEO in January 2026 as the company negotiates cost cuts and job reductions, projects 2025 as the trough, and seeks to recover from a steep China sales decline since 2022.