Overview

• CEO Oliver Blume confirmed in July that Porsche is developing a new compact SUV, codenamed M1, on a compressed three‑year timeline to speed it to market.
• Reporting indicates the model will be petrol‑powered with mild‑hybrid assistance only, with no electric, plug‑in hybrid, or diesel variants planned, while the Macan EV continues separately.
• Autocar and Carscoops report the SUV will adopt Volkswagen Group’s PPC combustion platform and Audi’s Quattro Ultra system, creating a front‑wheel‑biased AWD layout that departs from Porsche’s rear‑drive tradition.
• Coverage points to a launch target around 2028, with production location still under review between Audi’s San José Chiapa plant in Mexico and Porsche’s Leipzig facility in Germany.
• The shift follows a 67% year‑on‑year drop in pre‑tax profits in the first half of 2025, a 28% decline in China, higher U.S. tariffs, and lower‑than‑expected Macan EV uptake at just under 26,000 units in H1 2025.