Porsche Deepens Partnership with Google to Integrate Digital Services into Future Cars Amid Volkswagen's Software Issues

Porsche and Google aim to provide cutting-edge digital services including navigation and speech recognition in upcoming models, amid further software issues and layoffs at Volkswagen's in-house software provider, Cariad.

Porsche AG and Google have announced their latest collaboration, with the focus on integrating Google's digital services, including Maps, the Google Assistant, and apps from the Google Play Store, into future Porsche vehicles.
The production phase of these enhanced vehicles is set to begin midway through this decade, with Porsche customers continuing to enjoy the familiar user interface of the Porsche Communication Management (PCM) system, updated continuously through online updates.
Oliver Blume, Chairman of the Executive Board of Porsche AG, and Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, have both expressed enthusiasm for the partnership, emphasizing the benefits of bringing together the latest Google technologies with Porsche's distinguished design and brand.
The move comes as part of Porsche’s digital transformation journey and is considered significant in the light of ongoing software issues at its parent company, Volkswagen, which recently announced plans for around 2,000 job cuts at its in-house software provider, Cariad.
Despite challenges presented by the pandemic, Porsche has managed to maintain robust business figures, with 242,722 vehicles delivered to customers in the first three quarters of 2023.