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Porsche Cuts 2025 Guidance After H1 Deliveries Slip in China and Germany

Tariffs, battery realignment, slower EV uptake eroded forecasts, prompting a shift toward higher-margin models.

Porsche logo is pictured at the Everything Electric, the Home Energy & Electric Vehicle Show, in London, Britain, April 16, 2025. REUTERS/Maja Smiejkowska/File Photo
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Overview

  • Porsche’s first-half deliveries declined 6% to 146,391 vehicles year-over-year.
  • North America deliveries rose 10% to 43,577 units while China and Germany fell by 28% and 23%, respectively.
  • Electrified vehicles accounted for 36.1% of sales, including 23.5% fully electric models and 12.6% plug-in hybrids.
  • Higher U.S. import tariffs and a realignment of battery operations prompted the company to cut its full-year guidance twice.
  • Porsche has prioritized a ‘value over volume’ strategy and invested in new combustion and hybrid models as it scales back EV targets.