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Porsche Confirms Strategic Overhaul with Job Cuts and Shift to Combustion and Hybrids

The automaker plans 3,900 job reductions by 2029, absorbing €1.3 billion in 2025 costs to stabilize finances and adapt its product strategy.

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Overview

  • Porsche will cut approximately 3,900 jobs by 2029 as part of a cost-saving and restructuring initiative aimed at long-term efficiency.
  • The company is pivoting back to internal combustion and plug-in hybrid vehicles, while scaling back its focus on battery-electric models.
  • CEO Oliver Blume described the current challenges, including declining China sales and US tariffs, as a 'heftigen Sturm' requiring decisive action.
  • The reorganization will incur €1.3 billion in special expenses for 2025, reflecting substantial investments in the revised strategy.
  • A refreshed management board, with younger leadership, has been tasked with navigating the company through these financial and operational challenges.