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Porsche Advances Leadership Overhaul Amid Financial Struggles

Key board appointments finalized as Oliver Blume retains dual CEO roles at Porsche and Volkswagen with no transition timeline set.

Overview

  • Vera Schalwig and Joachim Scharnagl will join Porsche's executive board in August, succeeding Andreas Haffner and Barbara Frenkel in personnel and procurement roles respectively.
  • Michael Steiner is set to return from Volkswagen on July 1 as Porsche's deputy chairman, stepping down from his development chief role at VW.
  • Oliver Blume remains CEO of both Porsche and Volkswagen, with no announced timeline for resolving his dual leadership roles.
  • Porsche reported a 40.6% drop in Q1 2025 operating profit, driven by declining sales in China, rising battery costs, and U.S. import duties.
  • The company is pursuing cost-cutting measures, including a 1,900-job reduction plan, while recalibrating its focus toward internal-combustion and hybrid vehicles.