Overview

• Porsche initially aimed for 80% of sales to be electric by 2030 but now ties the goal to market demand.
• The company has faced a significant drop in EV sales, with a 51% decline in the first half of 2024.
• Other automakers like Mercedes-Benz and Ford have similarly scaled back their EV targets.
• Porsche's product strategy allows flexibility to produce electric, hybrid, and combustion engine vehicles.
• The automaker continues to develop e-fuels as an alternative to traditional petrol.