Overview
- Worldwide deliveries declined to 279,449 vehicles, down from 310,718 in 2024, marking the steepest annual drop since 2009.
- China sales fell 26% as competition and weaker luxury demand weighed, while Germany dropped 16% and the rest of Europe 13% after ICE 718 and Macan models exited due to EU cybersecurity rules.
- North America held flat, with the U.S. setting a retail record at 76,219 and certified pre‑owned sales rising 11% to 48,092.
- The Macan led with 84,328 deliveries, including substantial carryover combustion volume and a majority now electric, the 911 set a record at 51,583, and Taycan demand fell 22% to 16,339 with a sharp U.S. Q4 drop.
- Electrified models accounted for 22.2% battery‑electric and 12.1% plug‑in hybrids, and management signaled tighter volume management for 2026, more PHEVs, and delayed some EV launches with a reported €1.8 billion earnings impact.