Particle.news
Download on the App Store

Porsche 2025 Deliveries Fall 10% as U.S. Sets Record and EV Demand Slows

Porsche will prioritize value over volume in 2026 to navigate model phase-outs.

Overview

  • Global deliveries declined to 279,449, reflecting softer EV uptake and regulatory limits that removed some combustion models from European markets.
  • Taycan demand weakened, dropping 22% to 16,339 worldwide, with U.S. fourth-quarter sales falling to 506 from 1,353 a year earlier.
  • China volumes fell 26% to 41,938, while the United States posted a record 76,219 retail sales.
  • The Macan led the lineup with 84,328 global sales, including 38,961 legacy combustion units, and 27,139 U.S. deliveries.
  • Management outlined a 2026 focus on a value-over-volume strategy and realistic output as combustion 718 and Macan models wind down, alongside an 11% rise in U.S. CPO sales to 48,092.