Overview
- Porsche delivered 279,449 cars in 2025, down from 310,718 a year earlier, citing supply gaps for 718 and Macan combustion models, softer luxury demand in China, and value-oriented supply management.
- Electrified vehicles reached 34.4% of global deliveries, including 22.2% battery-electric and 12.1% plug-in hybrid, and in Europe electrified models surpassed pure combustion for the first time with a 57.9% share.
- Model results diverged: Macan led with 84,328 deliveries with more than half fully electric, the 911 set a record at 51,583, and Taycan volumes eased to 16,339.
- Regional performance was mixed as North America led with 86,229 deliveries, China dropped 26% to 41,938, and Europe and Germany declined amid EU cybersecurity-related supply gaps for certain combustion variants.
- Porsche set a 2026 focus on a value-over-volume approach, realistic volume planning given the combustion 718 and Macan phase-outs, continued investment across combustion, PHEV and BEV powertrains, and expanded customization programs such as Exclusive Manufaktur and Sonderwunsch.