Overview
- Porsche delivered 279,449 vehicles in 2025, down about 10% year over year, with China falling 26% to 41,938 for a fourth straight annual decline.
- Germany dropped 16% to 29,968 and the rest of Europe fell 13% to 66,340, while North America was flat at roughly 86,200 and remained the largest region.
- Macan led with 84,328 units (+2%) and more than half as EVs, the 911 set a record at 51,583, and the Taycan posted the steepest model decline at minus 22% to 16,339.
- Porsche is pushing back some electric programs and reweighting toward combustion and hybrids; 718 production ended due to regulatory constraints, with returns targeted for 2027 as coverage indicates combustion variants are planned.
- Sales chief Matthias Becker said the decline matched expectations, and with Michael Leiters now CEO, analysts contend the U.S. market will gain importance, potentially requiring local production to address tariffs.