Overview
- Ofcom reports that overall visits to adult sites from the UK have fallen by almost a third since the Online Safety Act took effect on July 25.
- The regulator says the 10 most visited adult sites now have age assurance, accounting for a quarter of UK visits, and most daily traffic to the top 100 goes to compliant services.
- VPN use jumped to an estimated 1.5 million daily users in July before easing to about one million, with more than 10.7 million VPN app downloads in the UK this year, potentially masking UK-origin traffic.
- Aylo executive Alex Kekesi argues the rules are unenforceable, says some non‑compliant sites have grown rapidly, and notes Aylo has reported specific concerning sites to Ofcom.
- Non‑compliant platforms risk fines of up to £18 million or 10% of global turnover, with possible blocking from the UK in severe cases.