Overview

• The latte blends espresso with precisely six grams of red-braised pork intestine liquid and chitterlings sourced from a renowned Jiangyou restaurant.
• Priced at 32 yuan per cup, the drink features three taste levels—entrance, mid and high—to adjust the intensity of the intestine flavour.
• Since its online debut earlier this month, the pork intestine latte has accounted for nearly 80% of the café’s orders and quadrupled its overall sales.
• Social media users have reacted with a mix of curiosity and skepticism toward the salty-sweet, “salty cheese” flavour profile.
• The innovation builds on a wider trend in China’s coffee scene, following other viral concoctions like chilli-infused and deep-fried worm lattes.