Overview
- Allison Ellsworth and her husband Stephen are relaunching as a husband-and-wife founder team with Ellsworth as chief brand officer and Stephen as CEO.
- Jetty will sell bottled electrolyte drinks and powder packets online at Target and Amazon and on shelves nationwide at Whole Foods Market.
- The product is positioned as a lower-sugar and lower-sodium alternative to sports drinks aimed at everyday consumers and families rather than athletes.
- Ellsworth says the brand deliberately avoids words like “healthy” after Poppi settled a $9.8 million class-action suit over health claims in April 2025.
- Analysts note hydration drinks remain a small but growing niche within the $159 billion beverage market and say Jetty will need to prove clear consumer benefits to win lasting loyalty.