Overview

• Poppi sent 32 branded vending machines to influencers ahead of its Super Bowl commercial, sparking criticism online.
• Critics argued the campaign was out of touch, calling for the machines to be distributed to schools, hospitals, and public spaces instead.
• Poppi refuted claims by rival Olipop that each machine cost $25,000, stating the figure was inflated and emphasizing the machines' long-term use in community events.
• The brand's co-founder addressed the backlash, inviting the public to suggest locations for future vending machine placements.
• The controversy fueled broader discussions about influencer marketing ethics and consumer perceptions of brand priorities.