Poppi Faces Backlash Over Vending Machine Marketing Campaign

The prebiotic soda brand defends its influencer-focused strategy after criticism over perceived wastefulness and exclusivity.

Poppi sent 32 branded vending machines to influencers ahead of its Super Bowl commercial, sparking criticism online.
Critics argued the campaign was out of touch, calling for the machines to be distributed to schools, hospitals, and public spaces instead.
Poppi refuted claims by rival Olipop that each machine cost $25,000, stating the figure was inflated and emphasizing the machines' long-term use in community events.
The brand's co-founder addressed the backlash, inviting the public to suggest locations for future vending machine placements.
The controversy fueled broader discussions about influencer marketing ethics and consumer perceptions of brand priorities.