Overview

• On May 29, customers who register on the Popeyes app by midnight on May 28 can claim one of 10,000 free Biscuits with Hot Honey
• The US-style biscuit has been a Popeyes heritage menu item since 1972 and is traditionally served with Cajun gravy or sweet toppings
• A recent Popeyes UK survey found 66% of Britons are unfamiliar with American biscuits and often expect them to be sweet scones served with cream
• Popeyes biscuits use a buttermilk base for a lighter, creamier and savoury flavour that sets them apart from British scones
• The giveaway coincides with Popeyes’ UK growth, where the chain now has 65 locations and plans to open 45 more this year