Overview

• Popeyes Louisiana Kitchen is adding five types of chicken wings to its permanent menu across the U.S., including Honey BBQ wings, Roasted Garlic Parmesan wings, Signature Hot wings, Ghost Pepper wings, and Sweet N’Spicy wings.
• The Sweet N'Spicy wings, launched a few months ago, have already become Popeyes's most popular new product since its chicken sandwich started a 'war' in 2019.
• Popeyes is charging $5.99 for a pack of six wings and is looking to 'reset the industry standard for wings'.
• Popeyes is part of Restaurant Brands International whose other brands include Burger King, Tim Horton's and Firehouse Subs.
• To promote the wings, Popeyes is putting up billboards next to competitors and encouraging people to try the wings with promotional deals that use codes that insult competitors.