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Pope Leo XIV's New Instagram Account Surpasses 6 Million Followers in Record Time

The Vatican confirms Pope Leo XIV's digital strategy, inheriting @Pontifex accounts on X and launching a new Instagram profile, reflecting unprecedented global engagement.

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Overview

  • Pope Leo XIV has officially taken over the @Pontifex accounts on X, previously managed by Popes Francis and Benedict XVI, which collectively have 52 million followers across nine languages.
  • A new Instagram account, @Pontifex, has been launched for Pope Leo XIV, replacing Pope Francis’s dormant @franciscus profile.
  • The Instagram account experienced a meteoric rise, gaining over 6 million followers within 12 hours of its launch, a growth rate comparable to top global celebrities.
  • The Vatican's Dicastery for Communication has confirmed the consolidation of Pope Leo XIV’s digital presence to unify papal outreach in a social media-driven world.
  • Efforts to combat fake accounts impersonating Pope Leo XIV on platforms like Facebook, Instagram, and TikTok have resulted in swift suspensions shortly after their creation.