Overview
- The Pop-Tarts Bowl is scheduled for Dec. 27 in Orlando’s Camping World Stadium and will air on ABC at 3:30 p.m. ET.
- Voting opens at kickoff, with the result revealed postgame when the winning team eats the selected mascot.
- Six edible mascots are split into Team Sprinkles and Team Swirls, with the fan vote determining which team is served.
- BYU and Georgia Tech unveiled Pop-Tarts-themed helmets created for the matchup.
- Pop-Tarts is promoting a limited-edition Team Sprinkles vs. Team Swirls Tailgate Pack with Instagram entries accepted Dec. 18–21, plus a Fan Fest and a Mascot Cam livestream.