Pop-Tarts Bowl to Feature Edible Mascot

The winning team will consume the mascot, a giant Pop-Tart, at the end of the game on December 28, 2023.

The inaugural Pop-Tarts Bowl, previously known as the Cheez-It Bowl, will feature a unique twist: an edible mascot.
The mascot, a giant Pop-Tart, will interact with fans during the game and will be eaten by the winning team at the end of the game.
The bowl game is set to take place on December 28, 2023, at the Camping World Stadium in Orlando, Florida.
The Pop-Tarts Bowl will feature teams from the ACC and Big 12, with the specific teams to be announced by the College Football Playoff Selection Committee.
Last year's Cheez-It Bowl attracted 5.4 million viewers, making it the second-most viewed college postseason game that did not air on New Year's Day.