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Pop Mart’s Profit Soars Nearly 400% as Labubu Frenzy Powers 2025 Surge

Celebrity-fueled blind-box demand is turning a niche character into a global growth driver.

Overview

  • Pop Mart reported first-half 2025 net profit up 396.5% with revenue rising 204.4%, beating its prior guidance.
  • The Monsters/Labubu line generated 4.81 billion yuan in H1, accounting for 34.7% of company revenue.
  • The company counts 571 stores worldwide, including 40 opened in the first half, plus 2,597 automated shop-robot kiosks across 18 countries and regions.
  • Pop Mart’s Hong Kong-listed shares have climbed more than 200% year-to-date, with reports noting a market value now outpacing legacy toymakers such as Mattel and Hasbro.
  • CEO Wang Ning has projected a steep sales ramp from September 2025, estimating average volumes above 10 million units per day.