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Pop Mart’s Mini Labubus Sell Out in Asia as New Series Debuts Ahead of U.S. Push

The frenzy underscores scarcity-driven collecting that fuels markups, lifting Pop Mart’s results.

Pop Mart restocks will happen multiple times a week.
Labubus have taken the internet by storm and will usually sell out in less than a minute on Pop Mart's website.
Mini Labubus were put on display at a Pop Mart store in Singapore.
Labubu, Pop Mart, Wang Ning

Overview

  • The “Pin for Love” blind-box minis measure about 2.36 inches and come in A–M and N–Z sets with a 1-in-168 chance of secret editions.
  • Online releases in China and Singapore sold out within minutes, with shoppers crowding stores for displays and order pickups.
  • U.S. sales opened at 10 p.m. ET on Aug. 28 via Pop Mart’s website and app at $22.99 per box or $321.86 per 14-box set, with purchase limits in place.
  • Pop Mart also launched the 14.57-inch Rock the Universe vinyl plush doll for $114.99, and reopened app preorders for Big into Energy pendants.
  • China retail is 79 yuan (about $11) per mini versus $22.99 in the U.S., a gap feeding reseller markups as customs report recent seizures of knockoffs.