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2h ago

Pop Mart’s Mini Labubus Sell Out in Asia as Global Drop Begins

App-only releases with strict limits are lifting Pop Mart’s shares.

Pop Mart restocks will happen multiple times a week.
Labubus have taken the internet by storm and will usually sell out in less than a minute on Pop Mart's website.
Mini Labubus were put on display at a Pop Mart store in Singapore.
Labubu, Pop Mart, Wang Ning

Overview

  • The new Pin for Love mini Labubus sold out within minutes on Pop Mart’s online channels in China and Singapore, with inventories shifting to stores for pickup and further releases rolling out overseas starting August 29.
  • The minis measure about 2.36 inches and come in two blind-box sets split A–M and N–Z with 1-in-168 secret editions, priced at 79 yuan in China and $22.99 in the U.S.
  • Pop Mart also launched a premium long-fur Rock the Universe Labubu, about 14.57 inches tall, priced at 499 yuan in China and $114.99 in the U.S., alongside letter pendant blind boxes at $18.99.
  • U.S. restock and pre-order windows are scheduled for August 29–30 on Pop Mart’s app and website, with purchase caps such as a maximum of 14 single mini boxes per customer and some series limited to app-only pre-orders.
  • Resellers listed full mini sets at more than double retail as China’s customs reported seizing knockoffs, while Pop Mart’s surging demand helped push its market value to about HK$435.7 billion and founder Wang Ning’s wealth to an estimated $27.5 billion.