Overview

• The new mini Labubu measures 10.5 cm, comes in 27 color variants, launched at about €18 and has sold out on Pop Mart’s official site.
• Pop Mart’s Hong Kong-listed shares closed up 12.54% after the mini version was announced, reflecting investor enthusiasm for the rollout.
• The company reported attributed net profit of 4.574 billion yuan (€546 million) in the first half of 2025, underscoring strong momentum.
• Celebrity sightings, including global pop stars carrying the figures as bag accessories, and a direct reference on South Park have amplified demand.
• Analysts say the phenomenon is pushing Chinese toymakers toward building global IP, with rivals such as Miniso’s Top Toy emerging and a robust resale market where rare editions can reach €40,000.