Overview

• Online sales in China opened at 22:00 local time and sold out almost immediately, with Pop Mart’s WeChat store page briefly overwhelmed by traffic.
• The new minis measure around 10 centimeters and come in blind boxes with 28 standard designs plus two special editions inserted at about one‑in‑168 odds.
• Beijing stores drew long lines as some customers bought boxed sets, including a 14‑figure pack, and several buyers emphasized personal attachment over resale.
• The craze now spans the United States, Japan and South Korea, and the toys have appeared with celebrities such as Rihanna and Dua Lipa.
• China’s commerce minister highlighted the dolls as a consumption driver, while Pop Mart’s shares have climbed roughly 250% this year to a market value above €47 billion.