Overview

• Pop Mart forecasts a year-on-year profit surge of at least 350% in the first half of 2025 driven by Labubu plush sales
• Auctions for limited-edition Labubus, including the Vans collaboration, have reached nearly $10,000 while rare secret editions have fetched over $31,000
• Celebrity showcases by Rihanna, Kim Kardashian, NBA star Dillon Brooks and Blackpink’s Lisa have amplified demand through viral TikTok unboxing videos
• Chinese customs have confiscated more than 46,000 counterfeit “Lafufu” dolls this year, yet bootlegs continue to flood tourist markets and online platforms
• Reported customer brawls over new releases led Pop Mart to pause in-store Labubu sales in the UK, highlighting mounting cultural and safety critiques