Overview

• Pop Mart expects first-half profit to rise at least 350% year-over-year thanks to blockbuster Labubu plush sales
• Revenue from plush toys jumped more than 1,200% in 2024, representing nearly 22% of the company’s total turnover
• An eBay auction for the limited-edition Labubu x Vans Old Skool Vinyl Plush reached $8,924 and is poised to hit five figures
• Other rare Labubu editions have fetched up to $150,000 at Sotheby’s and Chinese auction houses in mid-2025
• Pop Mart has introduced QR-coded packaging and UV-seal authentication to combat counterfeits as it expands its global retail network