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Pop Mart’s First Labubu Store Draws Rain-Soaked Crowds in Berlin

Social media unboxing mania on multiple platforms has prompted Pop Mart to plan two more Berlin outlets.

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Berlin: Eine große Labubu-Plüschfigur steht bei der Eröffnung im ersten Labubu-Store Deutschlands im Alexa Einkaufscenter.
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Overview

  • Pop Mart opened its inaugural German Labubu store on July 25 at the Alexa Shopping Center, marking the brand’s Berlin debut.
  • Hundreds of collectors camped overnight and waited up to 21 hours in the rain to purchase the mystery-box plush toys.
  • Alexa Shopping Center implemented weeks of advance planning with dedicated security and crowd-management measures to manage the surge.
  • The blind-box format and influencer-driven unboxing videos on platforms like TikTok have fueled a global collecting frenzy.
  • Following the successful launch, Pop Mart has confirmed plans to open two additional Labubu stores in Berlin later this year due to sustained demand.