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Pop Mart to Open Berlin Store on July 25 With Labubu Figures in High Demand

The Chinese collectible brand projects a 350% jump in first-half revenue on the back of its global blind-box strategy.

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Overview

  • Pop Mart will unveil its inaugural German outlet in Berlin’s Alexa mall, with two more local branches in the pipeline.
  • The company forecasts a 350% rise in revenue for H1 2025 after posting a 165–170% year-on-year increase in the first quarter.
  • Labubu figures are selling out worldwide, driven by their scarcity-oriented blind-box releases and influencer unboxing videos.
  • Pop Mart operates over 500 stores across more than 30 countries and expects sustained hype ahead of further German openings.
  • The brand’s stock has climbed nearly 600% over the past year as niche collectibles gain mainstream fashion and investment appeal.