Overview

• Pop Mart UK has temporarily halted in-store and RoboShop sales of Labubu dolls to address safety and comfort concerns caused by massive customer turnout.
• The announcement, made on May 19, follows reports of fans queuing for up to eight hours outside stores, particularly in major cities like London and Birmingham.
• Online sales of Labubu dolls will proceed as scheduled, with the company promising updates on future availability through social media channels.
• Labubu's popularity has surged globally, driven by celebrity endorsements, social media buzz, and a blind-box model that fuels demand for the collectible plush toys.
• Criticism from fans has targeted resellers accused of hoarding stock, prompting calls for measures to ensure fair access for regular buyers.