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3h ago

Pop Mart Sets Aug. 29 Launch for Mini Labubu ‘Pin for Love’ Line

The drop follows soaring first-half earnings tied to The Monsters franchise.

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Pop Mart announced mini Labubu plushies and keychains.
Blackpink's La Lisa and her customised Labubu
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Overview

  • New mini vinyl plush pendants measure about 4 inches, come in 30 colors with letter stitching, and are sold in blind boxes at $22.99.
  • A companion set of 30 letter charm pendants with metal Labubu charms will also release in blind boxes at $18.99.
  • The products go live on Pop Mart’s website, app and TikTok on Aug. 29 with shipping or in-store pickup, after recent app restocks sold out within seconds.
  • Pop Mart is additionally debuting a long-fur Rock the Universe vinyl plush doll priced at $114.99.
  • Intense demand has prompted pauses to in‑store Labubu sales in countries like the UK and South Korea, as counterfeits proliferate and buyers rely on QR codes and UV foot logos for authentication.