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7h ago

Pop Mart Sets Aug. 28 Launch for Mini Labubu ‘Pin for Love’ Blind Boxes

Alphabet-themed pendants extend Pop Mart’s scarcity play with lower price points under tight purchase caps.

Labubus have taken the internet by storm and will usually sell out in less than a minute on Pop Mart's website.
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Overview

  • Sales begin Thursday, Aug. 28 at 10 p.m. ET through Pop Mart’s website and app, with customers advised to check local stores for possible in-person availability.
  • Each mini measures about 2.36 inches and the lineup spans two 14-box sets: A–M with an extra “?” figure and N–Z with an extra “&” figure.
  • Pricing is $22.99 per blind box and $321.86 per 14-box set, with limits of up to 14 single boxes and one complete set per customer.
  • Secret editions include a bright pink “Heart” in A–M and a moss green “!” in N–Z, each with a 1-in-168 pull rate.
  • Companion keychain blind boxes cost $18.99 each or $265.86 per full set, while Pop Mart will also open 9:30 p.m. ET preorders for Big into Energy pendants and debut a 14.57-inch Rock the Universe doll for $114.99.