Overview
- Pop Mart said on an earnings call that it will roll out IP-led small appliances in April with sales on JD.com and other online marketplaces.
- IT Home, citing Blue Whale Technology, reported that Xinbao is the core contract manufacturer and that production uses an OEM model.
- Reporting also points to early product types such as kettles, coffee makers, electric toothbrushes, and hair dryers, with large-scale stocking underway and a domestic-first release plan.
- Company records show Pop Mart added home-appliance retail to its business scope in August 2025 and recruited appliance specialists last year for what it labeled a high-investment project.
- The move could shift fans from one-off collectibles to higher-ticket items they use daily, which will put focus on product safety, quality control, and after-sales support.