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Pop Mart Reinforces Anti-Counterfeit Measures as Labubu Hits ₹9.15 Lakh Record

Pop Mart is rolling out QR-code verification with UV-seal foot tags to curb counterfeit 'Lafufu' dolls.

Overview

  • A limited-edition Vans-themed Labubu sold for ₹9.15 lakh on eBay, setting a new high-water mark for the collectible.
  • Designer Marko Monroe’s bespoke Labubu doll for Lady Gaga illustrates how celebrity endorsements amplify demand.
  • Buyers report a surge in counterfeit “Lafufu” dolls on sites like Shein and AliExpress, often identifiable by faded holograms and misaligned QR codes.
  • Pop Mart has rolled out QR-code verification and UV-seal foot tags to authenticate genuine Labubu figures and deter knockoffs.
  • Pop Mart’s blind-box model and scarcity-driven drops have fueled a global resale frenzy, with original ₹7,400 figures fetching over ₹9 lakh.