Overview

• Revenue rose 204.4% to 13.88 billion yuan and net profit jumped 396.5% in the first half of 2025, topping earlier guidance.
• Overseas revenue reached 5.59 billion yuan, about 40% of total sales, with Asia-Pacific up 258% to 2.85 billion yuan, the Americas more than tenfold to 2.3 billion yuan, and Europe sevenfold to 477.7 million yuan.
• The Monsters franchise, led by Labubu, generated 4.81 billion yuan and accounted for 34.7% of company revenue.
• Pop Mart reported 571 stores worldwide and 2,597 automated robot shops across 18 countries and regions.
• CEO Wang Ning said Labubu sales are expected to surpass 10 million units per day from September, citing plans to increase supply.