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Pop Mart Opens Second Barcelona Store as Labubu Craze Draws Dawn Queues and Purchase Limits

The company is moving to curb resellers with per‑customer caps at the new Pelai boutique.

Overview

  • The Pelai 17 shop opened on Friday with lines forming from 7 a.m., echoing the daily queues seen since August at the Portal de l'Àngel location.
  • Store staff limited selected releases to one or two pieces per person for the opening weekend, with a standing rule of one Labubu per customer per day in Barcelona.
  • Resale listings on platforms such as Wallapop and Vinted show steep markups, including a €72 figure offered for €1,295 and a €200 model listed at €500.
  • Pop Mart says it is tightening distribution oversight, capping purchases, educating buyers about risks, and studying higher production to lessen secondary‑market pressure.
  • Warnings about counterfeit "Lafufu" include guidance to verify originals via QR codes, nine‑tooth spacing, facial detailing, and UV foot marks on 2024 figures.