Overview

• Hundreds of fans queued for hours outside the new Berlin outlet—some with camping chairs—to buy original Labubu dolls.
• Pop Mart’s signature blind-box model blends unpredictability and nostalgia by hiding diverse figures in sealed packages, fueling long lines and consumer excitement.
• Global celebrities like BLACKPINK’s Lisa, Rihanna and Brad Pitt continue to showcase Labubu in viral unboxing videos, driving sustained demand.
• Secondary-market auctions have pushed rare Labubu editions into five-figure territory, with limited collaborations fetching upwards of $10,000 and life-size figures exceeding $150,000.
• Chinese and European authorities have seized thousands of counterfeit “Lafufu” dolls, prompting Pop Mart to bolster QR-code and UV-seal authentication and file a “Lafufu” trademark application.