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Pop Mart Moves Labubu Doll Sales Online After Chaotic Sell-Outs

After in-store safety incidents halted physical releases, customs seizures have followed; viral TikTok demand sustains record-high resale prices.

A Labubu doll purchased at Dolphin Mall in Miami, believed to be a counterfeit Labubu.
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Overview

  • Pop Mart suspended in-store Labubu doll sales in multiple regions this May after chaotic release events prompted safety concerns.
  • Chinese customs authorities have confiscated at least 462 smuggled Labubu dolls destined for the resale market.
  • Online releases sell out within minutes as blind-box surprises and rare secret variants fuel a TikTok unboxing frenzy.
  • Resale listings on eBay and StockX fetch up to $7,000 for limited editions and high-profile collaborations.
  • Celebrity sightings by Rihanna, Dua Lipa and BLACKPINK’s Lisa have bolstered global demand and intensified overconsumption debates.