Overview

• Executive director and co-COO Si De said Pop Mart has studied Disney’s ability to operate intellectual property over decades to extend Labubu’s success.
• The stated focus is on better products, high-profile collaborations, new content and experiential retail rather than chasing the next quick hit.
• Theme park concepts tied to Labubu are under consideration, but the company has offered no commitments or timeline and any park remains unconfirmed.
• Pop Mart aims to build a portfolio of five to ten durable franchises with potential similar to Labubu.
• Recent coverage reports Pop Mart’s valuation has surpassed Hasbro, Mattel and Sanrio combined, even as some analysts caution that demand could cool.