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Pop Mart Launches ‘Why So Serious’ Labubu Blind Boxes

The timed online release showcases Pop Mart’s blind‑box strategy built on stated rarity odds plus per‑customer caps to manage demand.

Overview

  • Sales begin Thursday, Oct. 9 at 10 p.m. ET on Pop Mart’s website and app, with store availability checkable by calling local shops.
  • A single blind box is $42.99 and an eight‑box set is $343.92, with purchase limits of up to eight singles and one set per customer.
  • The series includes 10 vinyl plush pendants with a secret Bubblegum Twinkle Twinkle at 1/40 odds and a super secret Moonlit Mask Labubu at 1/80.
  • Featured characters include Twinkle Twinkle, Molly, Dimoo, Hacipupu and Labubu in circus‑clown Halloween designs.
  • Additional items include a Crybaby Vinyl Plush Blister Pack ($50.99), Pendant Chain Blind Boxes ($19.99), a Labubu Candy Pouch ($34.99), a magnetic clip storage set ($18.99) and a circus‑tent mug ($45.99).