Overview

• Pop Mart expects at least a 350% gain in first-half profit and a 200% rise in revenue by June 30, attributing the jump to surging demand for Labubu dolls and cost controls.
• The company will open its second San Francisco outlet in Union Square in late Q3, expanding its U.S. footprint to more than 90 retail locations.
• Secondary markets hit new highs with a human-sized Labubu fetching $150,000 at auction in Beijing, while New York raves drew up to 800 attendees for mystery unboxings and DJ sets.
• Rapidly spreading Pazuzu conspiracy theories have led some owners to symbolically burn their dolls and prompted Pop Mart to introduce QR-code and UV-seal authentication measures.
• Celebrity endorsements from Rihanna, Kim Kardashian, David Beckham and BLACKPINK’s Lisa continue to fuel resale prices and reflect an emotional-spending trend among anxious collectors.