Overview

• Pop Mart expects profit for the first six months of 2025 to rise at least 350% year-over-year, attributing the surge to booming Labubu sales.
• Limited-edition collaborations, such as the Labubu x Vans plush, are commanding bids near or above $10,000 on secondary platforms including eBay and Sotheby’s.
• Over 46,000 counterfeit “Lafufu” dolls have been confiscated by Chinese customs, prompting Pop Mart to add QR codes and UV-seal foot tags to guarantee authenticity.
• Collectors chasing a 1-in-72 chance of rare “secret” Labubus have driven resale prices of standard blind-box plushes into the thousands.
• Viral Pazuzu conspiracy theories linking Labubu’s nine-tooth design to a Mesopotamian demon have led some fans to publicly burn their dolls.