Overview

• Reports across the U.S., Mexico and Argentina show franchise-driven looks dominating this year’s costume searches and store assortments.
• Superhero favorites surge with new takes on Superman, the Fantastic Four and multiple Spider‑Man variants.
• Wicked’s renewed popularity fuels Elphaba and Glinda outfits, while game adaptations push Minecraft’s Steve and group picks from Fortnite and Mario.
• Classic monsters, witches and vampires remain staples, refreshed by a gothic‑Victorian aesthetic linked to Guillermo del Toro’s Frankenstein.
• Couples and groups are opting for Barbie & Ken, Joker and Harley Quinn, The Purge masks and celebrity duos like Taylor Swift and Travis Kelce, as retailers promote comfortable picks from Spirit Halloween, HalloweenCostumes.com and Tipsy Elves.