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Poolhouse Secures $34M Seed Funding to Revolutionize Billiards with Cutting-Edge Tech

Founded by the creators of Topgolf, Poolhouse plans to launch its first high-tech billiards venue in London next year and expand globally through franchising and technology licensing.

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Overview

  • Poolhouse, a new tech-driven billiards concept from Topgolf founders Dave and Steve Jolliffe, has raised $34 million in a seed funding round co-led by Sharp Alpha and DMG Ventures.
  • The flagship Poolhouse venue, covering 21,500 square feet, is set to open near London’s Liverpool Street Station in early 2026, featuring advanced projection mapping and algorithm-based handicapping systems.
  • The investment round included prominent backers such as David Blitzer, Simon Sports, Active Partners, and Emerging Fund, reflecting strong confidence in the concept's market potential.
  • Poolhouse aims to modernize the traditional pool experience by integrating interactive technology, offering new gameplay modes and leveling competition for players of varying skill levels.
  • In addition to opening physical locations, Poolhouse plans to franchise its concept globally and license its proprietary technology to hospitality operators, including casinos, hotels, and traditional pool halls.