Overview
- Polymarket announced on X that its prediction-market data will be integrated into Yahoo Finance as the site’s exclusive provider.
- The company shared a short promotional video with the announcement, positioning the integration as a broader distribution play.
- Yahoo Finance’s parent reports the site drew over 150 million global monthly visitors last year, offering Polymarket major visibility.
- The move follows Google Finance’s addition of both Polymarket and Kalshi last week, reflecting wider adoption of prediction-market data.
- Recent Dune figures show roughly $1.0 billion in Polymarket notional volume over the past week versus about $1.3 billion for Kalshi, as ICE’s planned investment of up to $2 billion in Polymarket underscores rising institutional interest.