Overview
- TKO named Polymarket the official and exclusive prediction‑market partner for UFC and Zuffa Boxing in a multi‑year agreement.
- The partnership introduces a live Fan Prediction Scoreboard in broadcasts and arenas that updates implied win probabilities throughout each bout.
- UFC coverage will feature Polymarket across live events, media, and a new social series, “Matchup Predictions – Who’s Next?,” with related markets on likely opponents.
- Yahoo Finance selected Polymarket as its exclusive prediction‑market partner and will launch a hub showing probabilities alongside news, charts, and market data.
- Recent metrics show Kalshi leading weekly notional volume ($1.3 billion versus Polymarket’s $1 billion, per Dune), as leagues and platforms like the NHL and Google Finance work with multiple providers.