Overview
- Yahoo Finance will integrate Polymarket’s live odds across politics, economics and other event outcomes directly into its platform.
- The announcement comes a week after Google Finance said it would display prediction data from both Polymarket and rival Kalshi.
- Yahoo Finance drew more than 150 million global monthly visitors last year, giving Polymarket substantial new distribution.
- Competition is intense, with recent notional weekly volume at roughly $1.0 billion on Polymarket versus $1.3 billion on Kalshi, which also distributes through Robinhood.
- ICE was reported to have planned up to a $2 billion investment in Polymarket, and Yahoo Finance already sources market and index data from ICE Data Services.