Overview
- TKO named Polymarket the official and exclusive prediction-market partner for UFC and Zuffa Boxing in a multi-year deal announced Nov. 13.
- A real-time Fan Prediction Scoreboard will appear in UFC broadcasts and arenas, presenting shifting crowd probabilities as a storytelling feature rather than a betting window.
- Polymarket will feature across UFC media and a new social series, “Matchup Predictions – Who’s Next?,” with related markets created after major events.
- The company also became Yahoo Finance’s exclusive prediction-market partner this week, with plans to display Polymarket probabilities alongside news, charts, and market data.
- Industry data cited by 99Bitcoins shows Kalshi generated about $1.3 billion in notional volume over the past week versus roughly $1 billion for Polymarket, and UFC/Zuffa events in the U.S. are set to stream on Paramount+ starting in 2026.