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Polo Ralph Lauren Unveils Oak Bluffs Collection Honoring Black Summer Heritage

The release highlights Oak Bluffs’ historic significance through alumni-designed apparel accompanied by a documentary debut

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Overview

  • The Oak Bluffs collection became available globally on July 24 through Ralph Lauren’s website, select stores, the app and HBCU campus bookstores.
  • Morehouse and Spelman alumni at Ralph Lauren conceptualized the line’s nautical-inspired jackets, varsity pieces and accessories under the Design With Intent framework.
  • A Portrait of the American Dream: Oak Bluffs, a short documentary directed by Cole Brown, premiered on YouTube alongside the collection launch.
  • Polo Ralph Lauren partnered with The Cottagers Inc. and the United Negro College Fund to support cultural preservation on Martha’s Vineyard and HBCU scholarships.
  • A special screening and panel discussion are scheduled for August 8 at the Martha’s Vineyard African American Film Festival.