Overview

• Commissioned by retailer Very and conducted via OnePoll, the survey of 2,000 women names cardigans, ankle boots and tailored coats as enduring autumn pieces, alongside denim or leather jackets, midi skirts and long‑flowing dresses.
• Respondents cite specific revivals, with 27% pointing to flared jeans returning this season and 20% saying double denim is back.
• The list of staples also features polo necks, loafers, trench coats, chunky knits, Chelsea boots, plaid shirts, knit dresses, wide‑leg trousers, ballet flats and suede or gilet layers.
• Behavioral insights include 51% feeling more confident with go‑to staples, 72% finding a curated wardrobe simplifies dressing, 89% valuing multi‑occasion styling and 63% prioritizing value for money.
• Very is promoting the research alongside the launch of The Very Collection and a central London pop‑up, The Very Big Wardrobe, open until 6 September.